“For quite some time, businesses have treated location data — such as their names, addresses and phone numbers — as a passive asset that protects their brands. Keep your location data accurate, and you make it easier for searchers to find you.” Source.
2016 is shaping up to be quite a year for local companies. The focus is shifting, and the competition is becoming fierce. Things like having a phone number and your business address have been a pain for lots of owners and is something most dismiss. Your company will suffer if you continue to do so in 2016 and beyond. Read the complete article above from the pros and get a concept of what it takes to play in the local space. Contact your local Michigan SEO expert to get Google working for you.