As anyone in the SEO industry knows, gaining links to your website is a key part of improving your website’s rankings, traffic and business as a whole (if you’re looking for business online of course).
The way to do this has changed a lot over the years, from spammy tactics and paid links in the not-too-distant past, to today when links on higher powered, top-tier publications are much more important and influential. To achieve this, a much more tactical and thought-out approach is needed, with the most creative and persistent marketers becoming ever-more successful.
One way of attracting these kind of links is through creating interesting, relevant content and publicising it to the right kind of publications. This has become known as content marketing, though isn’t much different from more traditional PR strategies that have been around from as long ago as the 19th Century.
With the internet at the fingertips of nearly everyone on the planet these days, more and more publications are being created that are desperate for content and this creates a huge opportunity for businesses looking to get featured in those kind of places and to get links from them. Create something good enough, and these people will snap your hand off to use it.
Read the rest at SEMRush.