Video testimonials combine two of the most powerful elements in digital marketing.
- Customer comments
- Video content
Showing real customers talking about the benefits of your service or product is among the very powerful methods to drive sales in 2017. Best of all, very few businesses have yet to execute video review systems, which makes it a simple way of identifying yourself in a crowded marketplace.
4 Reasons You Can’t Afford To Discount Video
Why?” so the first question that must be asked is “
Video testimonials require more from the customer when compared to a paragraph of text, a rating out of a social media comment, or 5 stars. Why should we prioritize using video in the very first place?
1. The first motive is the most important one: video content converts in a big way.
64% of audience are more prone to purchase after viewing a video.
Including video in an e-mail increases click-throughs by 200-300%.
Positive ROI is reported by 73% of B2B company using video in their own advertising.
80% of consumers remember video advertising they’ve seen in the last 30 days.
Purchase intent is increased by enjoyment of video advertisements by 97%.
However you look at it, video is insanely good at getting viewers to behave.
Video has an unparalleled ability to influence emotion in the audience, and at the end of the day, whether we’re marketing B2C or B2B products, emotions drive purchasing choices. As strategist Ardath Albee places it, “The more invested your buyers really are, the tougher they’ll work in the sense needed to validate the option to change by purchasing your option.
The purpose is, video has been shown to be unbelievably effective at driving actual sales and determining audience in whatever fashion organization or a company seeks.
2. Users Like Video.
It’s just as vital that you recognize how our marketing strategies are changing long term customer participation and brand perception, while the very first priority for virtually any marketing station is ROI. And again, content that is video knocks this metric out of the park:
92% of mobile video consumers share video content with each other.
75% of executives watch work-related video content online at least once per week.
59% of executives would rather see video than text that is read.
1/3 of all on-line activity is spent watching video.
Advertising is generally a mix of trying to fit what converts with what folks need. In case of video, there’s no balancing act required. Folks adore it AND video affects their behaviour.
It’s a win-win.
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